For example, in many disciplines there is a strong expectation of publishing for academic audiences at the beginning of your career. Decide what type of book to publishД¬onventions around publishing books and book chapters vary widely between disciplines and depend on your career stage. It's important to consider open access options at an early stage, as these may be affected by publisher agreements.Д¬hoosing the right publisher for your book will determine how many people read your work and whether you reach the right audience. Open access means making your work freely and persistently accessible for all potential users. For example, you may prioritise an audience of fellow researchers in your choice of publication outlet but then focus on communicating with practitioners through your outreach activities. It's common that you may have more than one audience in mind for a particular publication or project, and you may focus on them in different parts of your publishing strategy. If you've identified more than one potential audience that's to be expected. Are you aiming for recognition by your peers, looking for future collaboration opportunities, aiming for commercialisation, or influencing practitioners behaviour? Which audiences you prioritise will depend on your career stage and goals.

Potential audiences include specialist researchers, researchers from a broad field, practitioners, educators, community groups, companies, or the general public.

Who benefits from your work? Identifying any current or potential audiences helps you refine your objectives and come up with a plan for engaging with them. What are your short- and long-term career goals?.Does your research funding come with open access requirements?.What are the publishing conventions in your discipline?.Who is your most important audience and who benefits from your research? Are you aiming to build an academic track record, or does your research have an impact on particular sectors, industries or the general public?.

Establish prioritiesД¬onsider your goals and gather information about what your funder requires from the outset. Before making any decisions, start by establishing your priorities and considering your overall career goals.

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